If you have many listings or want to scale things at the next level, you can access their paid ads. www.ApartmentList.com Where stunning city views equal the stellar style inside. First, note that you change the cover photo and profile photo simply by clicking the transparent camera graphic that I've marked with red boxes below. That being said, one of the challenges with coming up with apartment marketing ideas for Facebook has always been that Facebook's primary value--helping people stay in touch with friends and family--isn't necessarily easy to monetize in a way that is obviously beneficial to businesses. Once you do this, click the magnifying glass icon on the right side of the form. It’s simple: Millions of potential prospects use Facebook every single day. 5 Select an ad format. Now that you’ve posted your Facebook ads for rental property, prospective tenants interested in your listing can contact you directly via Facebook Messenger. Facebook has 1.65, monthly users, 1.51 billion mobile users, and 1.09 billion. Copyright © 2020 RentVision, LLC. Variety of Targeting Options. 261K likes. They are now considering if they want to dig deeper into the idea of becoming a resident. But if you're doing that already, Facebook can be a good way to supplement that work. List it for rent on social media. You'll need to fill in relevant details and choose what people to invite. Knowing the characteristics of your potential tenants well is a bonus. 72% of online adults have visited Facebook in the past month. This way, you can very quickly create incredibly targeted ads. Facebook has 1.65 billion monthly users, 1.51 billion mobile users, and 1.09 billion daily users. All of this adds up to a massive social media company that has a larger audience than any of their rivals. Posting rental listings on Facebook … Put another way, people don't really use Facebook intending to conduct business, find jobs, leave online reviews, etc. It is not really mandatory when posting Facebook ads for apartments, but an explanation can benefit potential renters. The next step is to type “MarketPlace” into the blank search bar. They have more than 800 million monthly users. Paid advertising goes a lot farther than organic reach, especially with Facebook. All Rights Reserved. Just in this one search you can find several places to advertise and connect with your niche renters. Facebook retargeting can generate an incredibly high return on investment. This is basic, but it's surprising how many communities forget to complete their profile. You can have a templated response for this. Your Apartments On Facebook. That said, it's a notable point that Facebook makes it easier to interact with specific individuals than, say, Craigslist or Google AdWords. Dismiss. Required fields are marked *. Finally, you have just to review all the typed information and click the “Submit” action at the bottom of the listing. Facebook is always making buzz — and most of the time for the right reasons. They are also a great way to find out what's in demand in a specific area- once you … Your browser is in Compatibility Mode, which, ironically enough, is incompatible with our website. 5 Free Apartment Marketing Ideas for Facebook, Apartment marketing on Facebook is a perennial topic of interest in our industry these days and it's easy to see why. Demographic targeting on Facebook (as per the age group you wish to rent out to like young couples or families), Geographic targeting on Facebook (what is the vicinity or area from which you want tenants), Interests (are you looking for tenants with a particular mindset), Lookalike Audience Targeting (while not 100% effective, you can choose people based on affiliations, interest, gender, etc. Plus, you always have the benefit of connecting with friends and colleagues. As you start using the features more, you’ll notice a higher success rate — which can help you rent out properties at your desired rates and to the preferred target group! Once you've done that, your event is up! Obviously Facebook could be used to do all those things, but that's not the way most Facebook users came to Facebook and so it's usually an awkward fit for marketers. Thinking about the future, if Facebook continues to develop their own business listing service then this information could also become more important internally within Facebook's own business listing system. In the next step, you have to click the drop-down bar next to “Subcategory” and select the “Apartments” option. City adventures outside. Invite your residents and allow them to invite friends--at the very least you'll have a fun event and you could also get some new likes on Facebook and maybe some new marketing leads if any friends that show up are looking for an apartment. 3. The screen capture below shows one defined audience for an ad for an apartment communiy in Lincoln. Provide a description for anything else you want people to know. City Views. You … Browse or sell your items for free. Everyone deserves a home they love. Yes, this is a free resource for the most part. 72% of online adults have visited Facebook in the past month. Access the Marketplace by clicking on "Marketplace" in the menu or by searching "marketplace" in the search bar. Upscale. Conduct polls on Twitter. This process also allows you to engage in showings with qualified tenants. Do they have more benefits offered than you? Once you do this, your ad is posted on the Facebook Marketplace. The screen captures below show how to do that: To begin, go to your home screen while logged into the community account. It could be “Is this still available?” or even queries that you may have already answered during the listing process. It strengthens your online presence, builds trust, grows relationships, and facilitates word of mouth advertising. In this reference, you also get the perfect chance to create an audience of people who searched for similar listings. If you do use Facebook advertising, be sure to keep a close eye on it. Try adding some floating shelves. Facebook is a powerful platform to advertise on. You’d be surprised how many apartment complexes don’t post vacancies on their Facebook pages! Tenants choose to begin the conversation with what’s available or not. Resident Appreciation Events. RentVision enables you to generate more qualified traffic when you have a sudden increase in vacancy, and saves you marketing dollars when it’s under control. Upload photos of your property and fill out the details for your listing. So be patient. To download Google Chrome, click here.Dismiss. But like AdWords, Facebook advertising can be complex, and really expensive really fast. Urban Oasis. What are they charging or what’s their rental? Pinterest and Instagram are great apartment … Facebook has 1.65 billion monthly users, 1.51 billion mobile users, and 1.09 billion daily users. Words can go a long way, but visuals bring words to life. Your email address will not be published. A good way to encourage engagement is to promote … Variety of Targeting.! 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