The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these relationships.,Two studies were designed using a structural equation modelling methodology. Intergenerational Continuity in Attitudes: A Latent Variable Family Fixed-Effects Approach, The Organization of Self-Knowledge in Adolescence: Some Contributions Using the Repertory Grid Technique, Are the Kids All Right? Brand familiarity was rated on a five, completely similar to who I am / would like to be, Variance Decomposition of Application and Word-of-Mouth Intentions in Study 1 and Study 2, be distributed similarly to a variable that has been standardized, Parameter Estimates of the Main Effects Model in Study 1 and 2, Model fit (12 free parameters): Study 1, Ba, 72.005); Study 2, Bayesian Posterior Predictive, Parameter Estimates of the Moderation by Social Adjustment Concern in Study 2, (A) DV = Application intentions and IV = Actual self-, (B) DV = Application intentions and IV = Ideal self-, (SAC), Dependent variable (DV) and Independent Variable (IV), ... BPT suggests that individuals with low (as opposed to high) self-esteem are more susceptible to environmental events. Your self-ideal is a description of the person you would very much like to be if you could embody the qualities that you most aspire to. received by other people than more company-controlled information (Collins & Stevens, In a recruitment context, word-of-mouth is defined as communication between two or, more people about organizations as employers or about specific jobs, while that. Recruitment research on person-organization fit has shown that congruity between, applicants and organizations positively affects applicants’ perceptions and decisions, Slaughter & Greguras, 2009). In this way, we wanted to increase their sense of accountability and, motivate them to think about their actual and ideal selves respectively, thus enhancing, response quality (Krosnick, 1991). She is credited with the development of the "real self" and the "ideal self ". THE IDEAL SELF COLOSSIANS 3:5-17 | JEFF STEVENS OCTOBER 22 & 25, 2020 NOTES: Colossians 3:1-2 Matthew 16:23 1. Moreover, ideal and actual self-congruity, showed an equally strong relationship with application intentions. As social adjustment concern increased, relations of both. All figure content in this area was uploaded by Marieke Carpentier, All content in this area was uploaded by Marieke Carpentier on Oct 02, 2018, Outcomes of Potential Applicants’ Actual and Ideal Self, Lien Wille, Department of Personnel Management, Work and Organizational, Psychology, Ghent University, Belgium; Greet Van Hoye, Department of Human Resource. Self-discrepancy - a theory relating self and affect. In a first study, conducted in, Belgium, actual and ideal self-congruity related positively to both outcomes. 402-406). Congruence with the consumer’s social self-image occurs when the symbolic qualities of the shoe match up with the consumer’s perception of the qualities others believe he or she has. research: Comparing value-attitude relations in individualist and collectivist cultures. Both the dependent and the independent variables. Whereas in Study 1, application and word-of-mouth intentions were measured using a different type of answering, of-mouth intentions: Participants indicated how much effort they would invest in applying for, a job at each organization on a scale from 1 (, al. Examples of such characteristics include the perceived trustworthiness or, innovativeness of an organization (Kausel & Slaughter, 2011). ideal self when investigating the effects of person-organization fit. Since the regression model of interest is estimated, entirely at the within-level (level 1), the use of a distributional measure is not an issue in, accepted/default way of standardizing results, unstandardized results are reported. Collins, C. J., & Kanar, A. M. (2014). Yet, image congruity theory (Sirgy, 1982, 1985), a conceptual framework, developed in the marketing domain, points out that individuals have multiple self-images that, can influence their perceptions and decisions. The SEMWISE approach provides a flexible yet rigorous analytical framework in which individual differences in response to varying attributes of experimental stimuli are modeled as latent variables. One study examined the underlying reasons for spreading word-of-mouth by, current employees (Van Hoye, 2013). It represents the ideal image a learner would like to have in the future. Consumers with an innovative self-image, for instance, might be more likely to, buy Apple than Nokia products as they may perceive Apple as having a more innovative, The theory assumes that self-congruity is a multidimensional construct because, individuals may have more than one self-image (Kim 2015; Kim & Hyun, 2013): Individuals, do not only have an actual self-image (i.e., the kind of person one thinks one is) but also other, images, including an ideal self-image (i.e., the kind of person one would like to be), a social, self-image (i.e., how one thinks others see oneself) and an ideal social self-image (i.e., how, one would like that others see oneself; Beerli et al., 2007). My ideal self never criticizeothers. International Journal of Selection and Assessment, 17, Applied Psychology: An International Review, 66, Organizational Behavior and Human Performance, 6, 2024-2047. doi: 10.1111/j.1559-1816.2007.00249.x, Using a distributional measure causes the variable to be distributed similarly to a, Since the data have a cross-classified structure and there is no commonly, Actual and ideal self-congruity were measured, ). Join ResearchGate to find the people and research you need to help your work. Person-organization fit: An integrative review of its conceptualizations, Kristof-Brown, A. L., & Jansen, K. J. Used a different sample from, another country, the model requires those values to replicate the U.S. business statistics! We did not measure these constructs to test whether these motives actually drive the observed pattern, if assume... 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